Craig Berger

Craig Berger is Associate Professor and Chair of the CD Pathways program at the Fashion Institute of Technology in New York City as well as a consultant on professional, manufacturing, and academic projects. Craig started as a preservation architect before managing sign and streetscape programs for the Foundation for Architecture starting in 1996. In his capacity there Craig became an expert in urban sign and interpretive programs. With that experience, Craig launched initiatives in urban and park wayfinding initiatives over 20 years including the seminal Wayfinding in 2007, the Urban Wayfinding Workbook (2013 and the 2020 update) and the Park and Trail Sign Manual (2023)

Craig took those skills to the Society for Environmental Graphic Design (SEGD) in 2002 and developed an educational and training program for the organization based on designer competencies as well as outreach programs in universities and other design associations. Inside SEGD, Craig built knowledge areas in Wayfinding, Brand Environments, and Exhibition Design. He has also spearheaded education programs in practice areas like the ADA, dynamic wayfinding, and evidence-based design. He took these skills to FIT where he has built a number of initiatives including a successful Design Thinking program that marries business and design.

Craig has a bachelor’s of arts and a bachelor’s of architecture from the Pennsylvania State University (1993), and a Master’s of Business Administration from Temple University (1999) with a concentration in International Business.